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- We will use the reservoir of trained researchers and technology at universities to create original product ideas and look for ways to commercialize pioneering new products that provide great customer satisfaction.
- Collaborating with universities to create technological breakthroughs.
- Using the efforts of the industry-academia alliance for corporate PR.
- Working with people of exceptional talent and skill.
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A vibrant community space where students always gather to create fresh and unique ideas.

Prototypes are created and displayed in this exhibition area. Ideas with great potential for new products emerge here as product planning projects. Students take the lead in making these products by putting their ideas into tangible form.
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An idea competition is held every July to improve the motivation of the student members and to obtain ideas of the highest quality. Free-thinking students offer presentations that excite everyone on the site. Brilliant ideas emerge every year.

We evaluate the ideas from the annual idea competition - and any of the other new ideas we regularly receive - from several angles. If Toyota Motors Kyushu thinks a presentation will satisfy a lot of needs, we'll support it and proceed with new product development. Applying for patents jointly with Toyota Motors Kyushu for a unique idea or product means the idea will be supported until the patent is registered.
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The University of Kitakyushu, Kyushu University, Kinki University, Kurume Institute of Technology, Seinan Gakuin University, Fukuoka University of Education, Fukuoka Institure of Technology, Nishinippon Institute of Technology, Kyushu Sangyo University, Fukuoka Jo Gakuin University, Nakamura Gakuen University, Fukuoka Women's University, Nagasaki University, Fukuoka Communication Arts, Fukuoka Design School
| Number of ideas generated: 1,072 |
| Trials underway: 12 (As of April 2005) |
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