Since its inception, TOYOTA MOTOR KYUSHU,INC. has been involved in various social action programs based on our Corporate Philosophy: “Be a good corporate citizen, one upon whom society may rely. Meet environmental concerns by observing both the letter and the spirit of laws and regulations.”
Both as a company and as individuals, we aim to win the trust of the local community and promote social action programs for the realization of a prosperous society and its continuous development.
We have formed the “Social Action Promotion Group,” a unit charged with the full-time promotion of social action programs. It acts as the head office over these programs, providing support for employee volunteer activities, as well as developing various programs in cooperation with people from the local area.
The head office regularly distributes the information it collects on volunteering in the local community and provides support for activities initiated by employees in their role as individual citizens.
Our company awards points to employees for participating in volunteer activities, in proportion to the number of hours they participate in these activities. They can exchange the points they accumulate for money, which is then donated to welfare institutions, etc.
In April 2010, we entered into an agreement with the cities of Miyawaka and Munakata regarding our cooperation and collaboration toward revitalizing and contributing to the local community. We have taken part in various activities alongside the residents of these cities in an effort to strengthen our ties.
As a member of the local community, our company actively promotes activities in areas such as education, welfare, environment, and local production for local consumption.
We run a “Manufacturing Class” for elementary school students from the local area near the company. Employees who volunteer to teach the class tell the students about the fun of science and the importance of making things in this original program.
In addition, members of our guidance staff go out to elementary schools in Miyawaka and Munakata and conduct “School Visits” to help students learn more about car munufacturing before they go on a tour of the factory.
In our role as a car manufacturer, we also conduct hands-on “Traffic Safety Programs” during company functions and events at commercial facilities and are engaged in public awareness campaigns.
We hold traffic safety classes especially for 5-year-olds, who attend nearby nursery school and kindergartens, in order to teach the correct rules of the road.
Since 2018, we have begun hosting classes in each local school outside the company, and focused on imparting lessons to young pupils in an enjoyable way, such as how to navigate pedestrian crossings, and looking both ways for cars in places with obstructed views before safely crossing the street.
In accordance with the Regional Partnership Agreement, we participate as volunteers in environmental beautification activities in the region surrounding the company, with a focus on events held in Miyawaka and Munakata.
We are also involved in the national forest “Satsuki Matsubara Adoption Program*,” with volunteers from the company actively engaged in cleanup work.
In addition to enhancing awareness about the environment, these activities stimulate communication among employees and between employees and people in the local community.
*The Adoption Program is one part of a general plan being promoted by Munakata city, which has citizens and local governments adopt fixed sections of public space where they work on environmental beautification activities throughout the year.